J Lyons Marketing is a premier marketing agency business development for Greentech to be evaluated and approved to reach revenue of over $100M. The cycle from phase one to final approval to sales of a significant number can be a long journey. The booming green-technology sector has emerged as a beacon of hope, not only for investors—it’s predicted to grow to $9.5 trillion by 2030—and for the many workers it employs, but also for the planet at large. Greentech companies leverage innovation and new business models to curb greenhouse gas emissions, displace unsustainable materials, and reduce the demand for nonrenewable natural resources. Climatetech entrepreneur John Lyons aims to speed up clean energy development in a competitive marketplace worldwide.
AN EXAMPLE OF COMMERCIALIZATION TECHNOLOGY BY JLM: ECOSYNTHETIX
Ecosynthetix develops high-technology, 100% bio-based materials for the pulp and paper market. The company hired JLM to identify a new vertical crop science protection market. Previously, the seed coating market used petroleum-based products and wanted to test bio-materials cost and performance, especially for crop seeds.
JLM identified directors of research and development, innovation, and strategy at various OEMs. From there, JLM raised interest with these contacts to discuss with Ecosynthetix business development strategists and scientists. Once interested, a company would request sample materials and, upon receiving them, would sign an NDA. The beta testing of the bio-material usually averaged three to nine months.
Econsynthetix is marketed to several OEMs, including Corteva, Bayer Crop Sciences, Dow AgroSciences, Monsanto and Syngenta. The final result created twelve beta test sites. After two and a half years, Econsynthetix realised more than $ 20 million in sales, which continues to grow today.